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Adobe Marketo Engage Architect Master Sample Questions:

1. Which element is critical to evaluate when reviewing a Marketo instance?

A) The number of landing pages
B) The number of cloned assets
C) The quantity of marketing campaigns
D) Data quality in the lead database

2. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Submit Form Endpoint
B) Marketo Forms 2.0 JavaScript API
C) Marketo REST API Push Lead to Marketo Endpoint
D) Marketo REST API Create Lead Endpoint

3. Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A) Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
B) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
C) Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
D) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on

4. A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A) Replace Smart Lists with Static Lists
B) Optimize Smart Lists with targeted filters
C) Consolidate all campaigns into one large Smart Campaign
D) Schedule campaigns during non-peak hours

5. Which report helps assess the success of an engagement program?

A) Engagement Stream Performance Report
B) Program Performance Report
C) People Performance Report
D) Email Performance Report

Solutions: