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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A) Disapproved
B) Paused/Deleted
C) Ineligible
D) Eligible

2. Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?

A) Revenue for conversion field
B) Page security level
C) View-through conversion window value
D) View-through conversion search de-duplication value

3. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Filter out unqualified clicks
B) Define a clear call-to-action
C) Include deals and benefits
D) Relate ads to their landing pages

4. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPC bidding.
B) Jerry should use managed placements with CPM bidding.
C) Jerry should use managed placements with CPC bidding.
D) Jerry should use automatic placements with the CPM bidding.

5. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
C) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
D) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

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