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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $200
B) $5,000
C) $50
D) $4,000

2. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Polynomial Regression
B) Linear Regression
C) Decision Tree Regression
D) Quantile Regression

3. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store.

4. What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A) It shows that the product is available in a large number of stores.
B) It indicates strong sales performance relative to the product's distribution.
C) It reflects the total revenue generated by the product.
D) It suggests the product is underperforming in its available outlets

5. Which of the following best describes incremental drivers in category planning?

A) Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.
B) Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.
C) Tactics that are only applied to niche segments within a category, such as premium product lines.
D) Strategies focused on long-term category growth, such as brand positioning and market expansion.

Solutions: