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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) Posts created by administrators
B) Number of comments
C) Members who invited friends
D) New members over time

2. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Increase engagement-type posts and use only new content to create engagement.
B) Ask members which types of tools and content they want more of.
C) Repurpose content by reviewing and recycling previous posts.
D) Research and change the content types to align with the demographics of all community members.

3. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Comment on competitor posts so that their community learns about the new line.
B) Ask community members to create a post and tag several friends.
C) Invite fashion influencers to promote the new line during a live launch.
D) Run targeted ads across all the platforms that the brand uses.
E) Start new social media accounts to target the new demographic.

4. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Share the community guidelines in an announcement post
B) Remove members who have previously violated the community guidelines
C) Tag members in a post when they violate the community guidelines
D) Comment on posts with links to the community guidelines

5. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Research competitors and replicate popular creative tactics that perform well for them
B) Review briefs from internal stakeholders outlining key messaging, details and targets
C) Prioritize the content from the department that is the most polished and ready to post
D) Review previous post results and reuse the content that performed best

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