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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Recommend that the senior executive adapt the presentation for each audience.
B) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
C) Rewrite the materials for each audience and forward them to the executive.
D) Reach out to a contact in each location and request audience feedback after the presentation.

2. In defining the goals component of a communication plan, a communication manager should:

A) decide what the target audiences should do as a result of implementation of the communication plan.
B) determine which goals can be tracked on a continuous basis.
C) evaluate a wide range of communication channels that will reach the target audiences.
D) request clarification from senior management regarding the resources available to implement the plan.

3. Which of the following is an example of a quantitative research method?

A) Longitudinal studies
B) Interviews
C) Narrative research
D) Case studies

4. Which global communication trends impact how a marketing communication team may function?

A) The growth of streaming video and audio platforms
B) The use of media outlets and influencers to promote a brand
C) The lack of convergence between internal and external stakeholders
D) The irrelevance of local media tracking and analysis

5. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
B) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

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