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Topics of Marketo Certified Expert, MCE Exam

Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.

Marketo Certified Professional, the MCE test will include the following topics:

  • Principles of the program (30%)
  • Targeting and personalization (16%)
  • Analysis and reports (16%)
  • Main administration (20%)
  • Application and operation (18%)

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

How to book the Marketo Certified Expert MCE Exam

These are the following steps for registering for the Marketo Certified Expert, MCE exam.

  • Step 1: Log into your account at Pearson VUE
  • Step 2: Select Proctored Exams and enter the exam number, Marketo Certified Expert, MCE.
  • Step 3: Follow the prompts to register.

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Who should take the MCE Exam

The Marketo Licensed Specialist, MCE certification is a globally recognized certification which is also covered in MCE Dumps, generally developed for:

  • Media automation supervisor

  • Email automation professional

  • Responsible for advertising procedures

  • Responsible for the automation of advertising and marketing

  • SEO advertising supervisor

  • Advertising and digital marketing supervisor

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Prerequisites for Marketo Certified Expert, MCE Exam

At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:

  • Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.

  • Task management

  • Analysis and reporting tools

  • 1 year of experience as an advertising and marketing automation professional

  • Advertising and marketing of data sources.

  • Marketing automation tools

  • 1 to 2 years of experience in advertising and general marketing

  • Basic knowledge of marketing automation.

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Marketo MCE Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Management- Automation flows and scheduling
- Smart campaigns and triggers
Topic 2: Lead Management- Lead lifecycle and scoring
- Segmentation and smart lists
Topic 3: Marketing Automation Fundamentals- Programs, campaigns, and workspaces
- Marketo Engage architecture and core concepts
Topic 4: Email Marketing- Email deliverability and testing
- Email creation and personalization
Topic 5: Analytics and Reporting- Attribution and engagement analysis
- Performance reporting
Topic 6: Integrations- CRM integration (Salesforce, etc.)
- API and data sync concepts

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