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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Path | Page
B) Encoded | Direct
C) Phint | URL
D) Exact | Referrer
E) Sub-Domain | Complete

2. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The IDs Delivered section was not configured.
B) The campaign priority was not set.
C) The campaign did not have a set end date.
D) The campaign status was set to Idle.
E) The campaign did not have labels associated with it.

3. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the appropriate macros were added to the pixel URL.
B) That the production side web server is capable of retrieving HTTP requests.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the iFrame tag type was selected in the container tool.

4. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Current State
B) Update Frequency
C) Strategy
D) Benefit
E) Use of Categories
F) Classification Rules

5. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Usage Report
B) Buyer Exchange Report
C) Audience Discovery Report
D) Funnel Analysis Report
E) Media Discovery Report
F) Campaign Activity Report

Solutions: