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Salesforce Email Essentials (EEB101) Sample Questions:

1. A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

A) SQL Query Activity
B) Send Definition
C) Filters
D) Data Extract Activity

2. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Test and test again.
B) Use A/B Testing to see which email works best
C) Design for Mobile
D) Plan for blocked images....use HTML text and web safe fonts....include alt tags
E) Put most important info in upper left quadrant...position logo, call to action.

3. A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

A) Design with the most important content at the top.
B) Stack the content in a single column.
C) Use image-based text for hero graphics.
D) Cut content to make the message fit above the fold.
E) Keep copy simple and direct.

4. By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?

A) Pending Tab
B) Email Tab
C) Templates Tab
D) Lists tab

5. A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A) Using the Subscriber Preview tool, cycle through the list of subscribers.
B) Select the "Preview" tab within the Classic Content tool.
C) Create a user-initiated email to send to the list of subscribers.
D) Use the Test Send tool to trigger copies of the email.

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