Exam Name: Salesforce Certified Marketing Cloud Administrator Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
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Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Number of Questions: 60
- Passing score: 67%
- Language: English
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Journey Builder Basics | - Entry Sources and Activities - Journey Configuration |
| Topic 2: Marketing Cloud Connect | - Salesforce Integration Setup - Data Synchronization |
| Topic 3: Data Management | - Data Extensions and Lists - Subscriber Data Architecture |
| Topic 4: Automation Studio | - Automation Workflows - Import and File Transfers |
| Topic 5: Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Topic 6: Setup and Configuration | - Account Setup and User Management - Security and Permissions |
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