Exam Topics

As for the domains measured in the official ADM-201 validations, they are as follows:

Managing Data:While taking your ADM-201 test you will need to prove you know how to import, update, transfer, and delete data, including CSV files, and what tools are the most appropriate for each process. You will also have to show competence in explaining ways to backup data and the capabilities of data validation tools.

Automation of Workflow and Processes: Within such an area, the candidates are expected to be able to automate email templates, leads, and cases, as well as set up work rules.

Standard and Custom Objects: As you are preparing for the Salesforce ADM-201 exam, you need to make sure that you understand and can describe relationship model and standard object architecture, as well as maintain data quality, work with page layouts, administer standard fields, create formula fields, work with various record types, and create selection fields.

Security and Access: Here, one must be able to restrict logins, set up record access, manage field-level security, determine object access, control access to events, tackle record access exceptions, and implement role hierarchy to manage records.

Sales and Marketing Applications: Among other things, candidates should know how to describe Salesforce Content capability, campaign management, lead automation tools, as well as understand the implications and capabilities of the sales process.

Service and Support Applications: The issues here will mainly have to do with the capabilities of case management. Thus, you will be asked several questions about case processes, settings, and assignments. In addition, before enrolling in the official exam make sure you have a clear understanding of Salesforce Knowledge and Salesforce Communities.

Analytics-Reports and Dashboards: This topic will get into the options available when creating or customizing a report, or modifying dashboards. Additionally, to do well on the test, it’s a must for you to know how to share a model on reports including the impact of sharing, and have a solid understanding of the capabilities of custom reports.

What Does Salesforce Administrator Certification Exam Consist of?

ADM-201 exam covers all Salesforce software that end users have access to and the configuration perimeters open to administrators across the Sales, Service, and Collaboration Clouds. This test has 60 multiple-choice questions with 5 non-scored ones, with the passing score being 65%. The exam duration is 105 minutes. The normal registration fee is USD 200 whereas the retake fee is USD 100. There are no prerequisites for sitting this exam but attending Salesforce official courses beforehand is strongly recommended by the vendor. Test ADM-201 can be taken onsite at a testing center or online. Passing this exam seals the Salesforce Certified Administrator certificate. Once this one is achieved, one can go on to earn the Salesforce Certified Advanced Administrator certificate later on. It's to be noted that Salesforce certificates are valid for only one year and have to be renewed annually.

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Salesforce ADM-201: Positions and Related Salaries

Successfully completing the ADM-201 exam and obtaining the Salesforce Administrator certification demonstrates to your potential employer that you have sufficient expertise in the industry and are committed to the platform. In recent years, this certificate has become very popular among the IT professionals. According to numerous studies, it can not only provide the practitioners with vast employment opportunities but also open them up to higher remuneration. Some of the job roles that the certified administrators can pursue and their respective pay rates are outlined below:

• Senior Business Analyst ($85,000)
• Customer Success Manager ($77,000)
• Salesforce Administrator ($71,000)
• Solutions Architect ($115,000)
• Sales Operations Analyst ($66,000)
• Salesforce Consultant ($85,000)
• Salesforce Developer ($86,000)

Reference: https://trailhead.salesforce.com/en/academy/classes/adm201-administration-essentials-for-new-admins/

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What Career Opportunities Can Certified Specialists Get?

With this certification in your resume you can, of course, become a Salesforce administrator and earn an average salary of $68,033 per annum as PayScale claims. However, with the Salesforce Certified Administrator certification under your belt, many more job roles are open to you such as:

• Sales Manager.
• Data Analyst;
• Implementation Specialist;
• Marketing Manager;
• Business Analyst;
• Project Manager;

What's more, these are all high paying positions. According to PayScale.com, Data Analysts can earn anywhere from $44,000 to $85,000 per year, while the income of an Implementation Specialist can be as high as $79,000 per annum. The yearly salary for Business Analysts is around $69,051, whereas that of Project Managers is $95,848. Marketing Managers can make $69,329 per annum and Sales Managers can receive an average annual income of $61,355.

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