Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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When exam content changes, speed matters. Lead2PassExam updates its MCAE-Con-201 database the moment the Salesforce Certified Marketing Cloud Account Engagement Consultant content shifts, with technicians and experts working on the bank daily — so you always study the latest version.
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning |
| Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences |
| Email Marketing | 10% | - Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance |
| Personalizing the Prospect Experience | 8% | - Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements |
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs |
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards |
| Lead Management | 14% | - Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes |
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Salesforce defines the following prerequisites for the Salesforce Certified Marketing Cloud Account Engagement Consultant: Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions.
Verify the current requirements on the official certification page before booking.
The current exam information lists 60-65 questions for the MCAE-Con-201 exam, with 105 minutes minutes allowed. Practicing with a timer beforehand turns the limit into a familiar rhythm.
Salesforce points candidates to these official training options:
Combine structured training with regular question practice for the sturdiest preparation.
Through continuous research and development, and speed. Our technicians and experts work on the MCAE-Con-201 bank daily, updating the database the moment the actual exam content changes — more frequently than typical offerings on the market. The bank is organized around the core knowledge and key points of the Salesforce Certified Marketing Cloud Account Engagement Consultant syllabus, every answer is expert-verified, and delivery is immediate after payment. Customers come first here, and the free demo lets you verify all of it before spending anything.
The Salesforce Certified Marketing Cloud Account Engagement Consultant blueprint is built on these principal domains:
- Reporting, Metrics, and Analytics (12%)
- Email Marketing (10%)
- Evaluation (17%)
The official outline continues with additional domains — the question bank covers the full set.
At present, the passing score for the MCAE-Con-201 exam is 68% and the registration fee is USD 200. Both belong to Salesforce and can change, so confirm them on the official site when you register.
Registration is handled through the official channels listed here:
Select a test center or online appointment, and book early — the most convenient slots fill first.
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]
- A. Survey Monkey
- B. Olark
- C. GoToWebinar
- D. Youtube
Correct Answer: B,C 🗳️
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
- A. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
- B. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
- C. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
- D. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
Correct Answer: B 🗳️
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
- B. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
- D. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
Correct Answer: B 🗳️
When you go to View HTML code section at selected Form record you can only see the iframe tag
- A. True
- B. False
Correct Answer: A 🗳️
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. CBDA
- B. CDAB
- C. CDBA
- D. ABDC
Correct Answer: C 🗳️
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