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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
C) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
D) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

2. What is a BlueKai Mobile Statistical ID?

A) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
C) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
D) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
E) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

3. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The requested data is too high volume.
B) The data provider has blocked the account.
C) The data provider is not already a linked partner.
D) Multiple email addresses are not separated by commas.

4. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) User Data API
B) Taxonomy API
C) Ping API
D) Pixel URL API
E) Audiences API

5. Identify the dependencies and data sources for a local campaign.

A) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
D) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
E) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data

Solutions: