Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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C_C4H260_01 Exam Certification Details:
| Duration: | 180 mins |
| Exam: | 80 questions |
| Level: | Associate |
| Languages: | English |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Cut Score: | 59% |
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SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
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SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Capability Configuration | - Setup marketing permissions and workflows |
| Topic 2: Marketing Cloud Data Model and Extensibility | - Describe extensibility options and CDS views - Explain the data model and how to enhance it |
| Topic 3: Lead and Account Based Marketing | - Explain lead conversion and account-based marketing processes |
| Topic 4: Integration and Data Upload | - Describe initial and delta loads of master/transactional data - Set up integration scenarios (e.g., with SAP Sales Cloud) |
| Topic 5: Segmentation and Customer Profiling | - Describe dynamic customer profiling and target groups - Explain segmentation concepts and technical foundation |
| Topic 6: Marketing Analytics and Reporting | - Explain analytics options including Operational Reports and Analytics Stories |
| Topic 7: Campaign, Journey Orchestration and Planning | - Explain marketing calendar and budget planning - Describe campaign categories and actions |
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