C_C4H260_01 Dumps PDF New [2021] Ultimate Study Guide
C_C4H260_01 Exam Dumps PDF Updated Dump from Lead2PassExam Guaranteed Success
C_C4H260_01 Exam Certification Details:
| Languages: | English |
| Level: | Associate |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Duration: | 180 mins |
SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
NEW QUESTION 45
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- B. Engagement with accounts and contacts is possible only via third party executed campaigns.
- C. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- D. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
Answer: A,B
NEW QUESTION 46
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
- A. SAP Image Library
- B. SAP Product Content Management
- C. Simple Content Repository
- D. Digital Asset Management Systems
Answer: D
NEW QUESTION 47
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. E-mails
- B. Push notifications
- C. LINE messages
- D. Forms
- E. Landing pages
Answer: A,D,E
NEW QUESTION 48
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?
- A. SAP CRM Priority = 45, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
- B. SAP CRM Priority = 10, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = Yes
- C. On Facebook, a customer can have multiple profiles. SAP CRM is the most trustworthy source of information.
- D. SAP CRM Priority = 45, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
- E. SAP CRM Priority = 10, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = No
Answer: A
NEW QUESTION 49
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
- A. Enable the region attribute in the Target Group Configuration app.
- B. Enable the region attribute as a Key Figure Dimension.
- C. Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.
- D. Enable the region attribute in the Segmentation Profile app.
Answer: C
NEW QUESTION 50
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.
- A. For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.
- B. A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.
- C. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.
- D. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.
- E. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.
Answer: A,B,E
NEW QUESTION 51
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. External Campaign
- B. Multichannel Campaign
- C. Trigger-based Campaign
- D. E-mail Campaign
Answer: B
NEW QUESTION 52
Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct Answers to this question.
- A. E-mail
- B. SMS
- C. Facebook
- D. Push notification
Answer: A,D
NEW QUESTION 53
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?
- A. Export and Import Segmentation Configuration
- B. Export and Import Data (CSV)
- C. Export and Import Software Collection
- D. Export and Import Business Object Metadata
Answer: A
NEW QUESTION 54
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A. As many as required and each stage can have a maximum of 15 campaigns.
- B. Seven stages and each stage can have a maximum of 15 campaigns.
- C. Three stages and each stage can have a maximum of 10 campaigns.
- D. Five stages and each stage can have a maximum of 10 campaigns.
Answer: A
NEW QUESTION 55
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.
- A. Define marketing approvals.
- B. Draw an overview picture of your system landscape.
- C. Define origins and a matching strategy.
- D. Define the campaign templates.
- E. Decide which APIs will be used and when.
Answer: A,B,D
NEW QUESTION 56
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
- A. Additional ID and the contact's full name
- B. Additional ID and the contact's address
- C. Shareable ID and Additional ID
- D. Shareable ID and the contact's full name
Answer: A
NEW QUESTION 57
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct Answers to this question.
- A. Interactions: Delete Flagged Interactions
- B. Contacts: Delete Flagged Contacts
- C. Contacts: Flag Contacts for Deletion Based on Target Group
- D. Interactions: Flag Interactions for Deletion
Answer: B,C
NEW QUESTION 58
You want to customize e-mail content based on consumers' buying behavior in the Web shop. Which settings do you need to change in the Content Studio?
- A. Tags
- B. Personalization
- C. Communication Category
- D. Structure Changeable
Answer: A
NEW QUESTION 59
You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?
- A. Campaign Execution Blacklist Sender Profiles
- B. User Lists Campaign Execution Whitelist
- C. Maintain Certificate Trust List Content Studio
- D. Campaign Execution Whitelist Sender Profiles
Answer: D
NEW QUESTION 60
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.
- A. Master Data
- B. Order
- C. Coupons
- D. Agreements
- E. Product Recommendation
Answer: B,C,E
NEW QUESTION 61
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Make the origin of contact ID for e-mail shareable.
- B. Implement the enhancement option: revise interaction data before import.
- C. Enhance the interaction contact entity by using the custom field and logic app.
- D. Create multiple origin of contact IDs with type: e-mail.
Answer: D
NEW QUESTION 62
Your customer wants to send a discount to every consumer as soon as they install their mobile app.
Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.
- A. Trigger-based
- B. Facebook
- C. Paid search
- D. Mobile Campaign
Answer: A,D
NEW QUESTION 63
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. System Owner
- B. BI Admin
- C. Application Creator
- D. System Administrator
Answer: D
NEW QUESTION 64
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.
- A. API_MKT_CONTACT_SRV
- B. CUAN_BUSINESS_PARTNER_IMPORT_SRV
- C. API_MKT_INTERACTION_SRV
- D. API_MKT_CMPGN_SUCCESS_IMPORT_SRV
Answer: B,D
NEW QUESTION 65
Which application can be used to perform the following tasks? View import messages across the landscape and decide what action to take. Correct errors in the Marketing or in the source systems in a timely fashion and restart imports. Analyze imports and messages by multiple dimensions, and quickly resolve issues. Identify system issues that may have been previously hidden.
- A. Browse Contact Data
- B. Import Monitor
- C. Data Load Monitor
- D. Application Log
Answer: D
NEW QUESTION 66
......
SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
Pass Your SAP Exam with C_C4H260_01 Exam Dumps: https://theexamcerts.lead2passexam.com/SAP/valid-C_C4H260_01-exam-dumps.html