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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. How can an admin find the number of mailable prospects in their database?

A) Navigate to the prospect list and select "Mailable Prospects"
B) View all Segmentation lists
C) View the sync queue
D) Navigate to the overview section

2. What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?

A) UTM Parameters
B) Google Analytics Tracking Code
C) Tracking Pixels
D) Cookies

3. What must be created in order to send an autoresponder?

A) List email
B) One-to-one email
C) Email template
D) Test email

4. What is the main difference between automation rules and segmentation rules?

A) Automation rules do run retroactively
B) Segmentation rules do not run retroactively
C) Automation rules run continuously; segmentation rules run once.
D) Neither will "unmatched" prospects

5. LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

A) Use above form and below form content to create the layout
B) Import layout using a URL from their website
C) Embed the campaign tracking code on their website
D) Use a stock layout provided in Marketing Cloud Account Engagement

Solutions: