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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?

A. Delivery Profile
B. Sender Profile
C. From Address Management

Question 2

Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

A. conversion
B. alias
C. linkname

Question 3

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A. Einstein Email Recommendations
B. Einstein Messaging Insights
C. Einstein Copy Insights

Question 4

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A. Leverage Einstein for content tagging.
B. Make the Customer Keymore descriptive.
C. Use nested tags to create hierarchies.

Question 5

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Data Extensions folder with sharing enabled
B. In the Shared Data Extensions folder
C. In the Synchronized Data Extensions folder

Solutions: